ArchDaily is the World's most-visited
ArchDaily realized that their website still lacks a few basics, but one particular requirement made a lot of sense to us. the need to find a better way of explaining the benefits of Archdaily to the clients.
With our team of scriptwriters, voice over specialists, designers and animators, there was a better way to pass this information to millions of monthly readers and clients by creating a viewing platform. Therefore, we created an explainer video.
Architecture as Our Main Inspiration
ArchDaily has always relied on interaction with architects to bring their ideas into life and this inspires our animated piece illustration style. It expands the influence of architecture firms to put them in the position to leverage the high-impact marketing medium by differentiating their practices.
By showcasing the video, we were able to reduce the total average time spent on sales calls by 25%.
Flip America Blue Case study: 400,000 Views in 10 days
Flip America's main target when they approached us for an explainer video was to create a movement that would win them State Legislatures in what was branded ‘Turn America Blue.’
It wasn’t going to be easy. Flipping America would mean that they convince people how important state legislatures are. Our part was to simplify this process in a catchy 90 seconds clip while time also mattered since the Virginia State Primaries was fast approaching in May.
In a week, our video was ready; with a touch of creativity and a strategy to its purpose.
According to Catherine Vaughan, CEO Flippable, the video received 400,000 views and showered by praises 10 days later for its simplified approach to a complicated topic and its way of creating a mirth out of a weighty topic but with due optimism.
Honestly, the video went beyond expectations, to amass views and even shared by other influencers like Chelsea Clinton and George Takei
Very simple, get the video’s tone right. Make the complex political topic relevant to the ordinary citizen who may be a non-political insider.
“We needed to marry the content with our brand, and we weren’t sure whether an animation would do this well or fall flat. In the end, we were incredibly happy.” - Catherine Vaughan
As simple but strategic as; doubling the time taken on strategy and scriptwriting while focusing on the targeted viewers with the help of political strategists.
We delivered in milestones to Flippable, worked on their reviews, and ensured the client was satisfied.
The production phase was more critical as we already had the script and strategy that had to match. In this way would we achieve our target ahead of a tight schedule. The client’s feedback and quick response made this easy for us.
Proper communication and a clear unified vision throughout the process made us pull off an amazing video that exceeded not only us but also the client’s expectation. More so, the delivery was made a WEEK early to boot!
Working with Flippable was just exceptional and we are so happy the piece was a huge success at last.
We are proud that we came in at a critical time to assist Flippable to create this viral explainer video and we hope to continues helping in building the nation through initiating change.